DIRECTOR

Haley Appell was born and raised in Los Angeles, CA. After graduating high school Haley decided forgo college and pursue her creative career. Her path as a creative began to come into focus while running her own vintage shop in Echo Park, CA. During this time Haley was able to begin cultivating her own creative style while shooting look books.

At the age of 21 she decided to pursue a career in the film and music video industry. As member of the art department Haley quickly accrued a body of work both as a production designer and art director with clients and artists the likes of Tyler The Creator, ASAP Rocky, Taylor Swift, Fender, Bad Bunny, The Weeknd, Coach, and Nike. In 2019 Haley got her first chance at directing and began her transition towards the directors chair.

Since 2020 Haley has directed, photographed, or creative directed for artists and brands the likes of Remi Wolf, The Neighborhood, Carly Rae Jepsen, Maison Cleo, and Dominic Fike.

Haley has two cats named Soup and Yuki and enjoys baking cakes (as well as eating them).